A Thai-first storefront agent
Product advice spans many categories and languages. A search result alone cannot respond to a shopper's constraints or carry a support conversation.

Context
An unnamed large Southeast Asian retailer.
Problem
Product advice spans many categories and languages. A search result alone cannot respond to a shopper's constraints or carry a support conversation.
What was built
Inline product cards and comparisons, a live catalog connection, language-curated product copy, support integration and a contextual human handoff.
What is evidenced
The agent handles real production conversations. The client name and hard numbers are not public. No conversion lift, revenue result or language benchmark is claimed here.
How the work moves
- 01
Ask in your language
- 02
Find available products
- 03
Compare and choose
- 04
Get help when needed
The machine customer.
Commerce has a new reader. What changes when that reader can buy?
Read the manifesto